How you market yourself, the cost of your services and how badly your prospects need what you’re selling also play a part but these factors don’t even deserve to be mentioned in the same breathe as the trust factor.
When you’re the perceived authority in your industry, in your locale, you have ALL the power.
Your target audience may look at the competition but time and time again, they’ll come to the same, formulaic decision that it’s better to try the best, before they try the rest.
From the moment you add your “As Seen On” logo to your marketing, you’ll be attracting those long term, free spending clients/patients that you LOVE to have.
Since the dawn of time, social proof has played a serious part in how and where money changes hands.
Back in the “dark ages”, word of mouth sales contributed heavily towards a companies success and their reputation amongst the local community dictated how successful they’d be.
In the 21st century, this still exists only now, it’s more important than ever.
Whether you like it or not, you’re being judged by every prospective buyer on the likes of Facebook, LinkedIn & Twitter.
People Google you. Google your company and do their “due diligence” before they part with their hard earned money.
Your “Social” presence serves as your online reputation and when you utilize our Major Media Placement service, you emphatically position yourself as a cut above the rest.
When prospects see that you’re not only alive and kicking on websites that are considered “gospel”, but also associated with famous, national media – they’ll need no second invitation to take money making action.
They see your face, your company, your logo has been featured in world famous media. They’ll immediately be impressed, they’ll immediately be hooked in, and they’ll be forced to sit up and take notice of you and/or your offer.
When you use these media citations in your advertising, you don’t even have to increase your advertising spend to bring in more business. (Of course if you did increase your advertising spend, you’d still see far more fruitful results). When all is said and done, this is a conversion strategy. It’s a way to turn more leads into sales and it’s a way that will lead you to closing more business than ever before.
Why spend a dollar more on advertising until you know you’re getting the maximum return on your investments?
In the fiercely competitive world of local commerce, every little advantage counts and BIG advantages?
They’ll pay dividends for years.
Being seen as a quoted expert that’s been featured on ABC, NBC, CBS & Fox is a timeless edge that will work wonders every year you’re in business.
When your prospects are looking at you and the competition, they’ll be looking for a stand out reason to choose you so let’s give them one.
Make your competition pale in comparison and demand your prospects sit up, take notice and make the only buying decision that makes sense.
From the moment you’re considered a Real Authority in your field, you’ll open the doors to a whole host of new media opportunities. Being featured on major media can lead to Book Deals, Interviews, Paid Speaking gigs and much more can become available to you when you have the right media credentials. This kind of coverage can prove priceless to you and your business!