When people look you up online, what would you like them to find?
It would be nice for them to find a number of digital assets. This could range from articles you have written on blogs (or better yet, articles written about you by others on blogs) to news releases announcing your latest interview.
How about “bestselling author” or “as seen on ABC, NCC, CBS and Fox!”? These attributes raise your intrinsic value and position you as an authority!
Once you develop authority, you no longer have to chase sales leads. In fact, prospects will find you and your offers. In the example, Attorney B will notice that he no longer has to go to networking events to prospect for leads. People find him because of his positioning and once they do, they will stop looking because they have found the “sure bet”. Positioning yourself as an authority is one of the most powerful ways to differentiate yourself from your competitors. It is the key ingredient to success in the 21st century. Take this opportunity today and get our free report!